PCCW eNewsletter

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	For many people, "digital life" means modern cameras, the Internet, MP3s and DVDs � yet the ways in which digital technology is transforming our lives is much broader and more diverse. Let�s take the case of professional event planner, Simon. He was an early adopter of digital technology and now enjoys a lifestyle that's more colorful and convenient than he could ever have dreamt possible!
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	Today's youngsters are heavy users of the Internet and digital technology, and represent a highly lucrative target group for marketers � so you need to understand what makes them different to older consumers. You must also learn how to use new technology to shape behavior.
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	Email, voicemail, fax and text messages have eliminated traditional business barriers posed by time and geography. Now, modern executives are consolidating all these tools into one package � Unified Communications (UC).
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	Evolving relationships among internal and external partners means one-to-one conferencing is no longer a truly cost-effective decision-making solution. Indeed, the growing need for internal and external parties to share that decision-making process means traditional three-way conferencing is also lagging behind the pace of change. These days, multi-party conferencing plays an increasingly important role - but the process is hindered by general teleconferencing co-ordination problems. Simply put, the convener of the meeting must arrange for all parties to be available and to dial a specific phone number immediately prior to the meeting. Leaving no room for spontaneity, such meetings often suffer a lack of effective real-time business communication and co-operation.
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In the last issue, we discussed how to double the value of your database � but a large database cannot guarantee a successful campaign. Real-time reports, however, can help you, so how can we make best use of them?

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1. Are you using Unified Communications (UC) - a single email inbox to receive email, voicemail and faxmail in your daily operations?

2. Do you think that in 12 months' time, three-way conferencing will cope with a new mode of working as described in the story?

Poll Result 1:
37% voters are using VoIP

Poll Result 2:
55% voters are planning to use VoIP in near future

Check out more for last issue